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what is
google
ads (PPC)

Google Ads is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

Google Ads is an advertising platform used to generate traffic to your website which in turn would help in generating leads/sales or whatever your business objective, is from the website.

online marketing, including ppc ads, is 54% successful at generating leads

wishpond

what is
Adwords (PPC)

With AdWords, you have full and through control over the budget of your AdWords campaigns. You can control everything starting from the maximum bid on the ad to the daily budget of the campaign.

You can also decide how much you want to spend each month and adjust the budget based on the performance graph. When an ad is performing extremely well, you can increase the ad spend on it to increase the desired results. It works in reverse to decrease ad spend on an underperforming ad, but you can also stop it instantly before losing another cent.

Included in all Red Cactus Adwords packages:
• Red Cactus will setup the Campaign/s
• Monthly/Daily reporting
• Removal of low performing keywords and text ads
• You manage your own monthly budget (Credit Card needed)

Now on special – Search Network Setup R990.00 Incl.
Display Network Setup – R1800.00 Incl.
Hourly Management of Campaign – R495.00 Incl. p/h
Monthly budget – Depending on your business profile.

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reach your customers

With text-based search ads and graphic display ads, you have plenty of ways to reach your target customer with AdWords.

Reach out to potential customers within a few kilometres of your business, or broadcast your ads to entire regions or countries. With AdWords, it’s up to you.

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certification

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AdWords Fundamentals

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AdWords Search Certification

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AdWords Display Certification

WHAT IS INCLUDED IN GOOGLE ADS?

Reports: (The below reports will be generated monthly)

Ad performance:
This self-evident report allows you to view performance data for each of your ads. Be careful how you view your ad data because it might be very dependent on the keywords that triggered the impressions more than that ads themselves. Of course the ads are vital to the performance, but if you’re going to look at the ad level, try viewing it all at the ad group level first. If you set up your campaigns with very tightly themed ad groups (as I recommended), this data will make more sense. Try to look for common themes that either spike or drop performance such as using pricing or strong calls to action in the ad text. This may help you come up with some winning directions to take your next creative build.

URL performance:
This report allows you to view performance data for each of your Destination URLs. Obviously, if you’re using one or just a handful of landing page URLs, this report might not be very helpful for you. But, if you have many URLs, especially ones that follow a certain hierarchy of your site, it may be useful to see which combinations of keywords, ads and web pages are bringing in the highest return. For example, are you selling more items by sending traffic directly to the product pages, the category pages or the sub-category pages? What about lead generation? Are more people filling out your lead form if they’re sent to a specific info page or to the home page?

Ad group performance:
This report allows you to view ad group performance data for one or more of your campaigns. If you do have tightly themed ad groups, it might be easier to manage your keywords at the group level than at the keyword level. Sure, you can go in every now and then and adjust your keywords, but it may be easier in the day-to-day grind to optimize 100 ad groups vs. 10,000 keywords.

Campaign performance:
This report allows you to view performance data for your campaigns. Because the campaign level data is easy to see from a single screen in the interface, you would probably only need to pull this report for historical purposes. For example, you can set the date range to go back several years and then choose the unit of time in months. This way you could get a good month-over-month look at how your account has been performing.

Account performance:
This report allows you to view performance data for your entire account. As with the campaign performance report, you probably only need to pull this report when you want to focus on comparing units of time against each other.

Demographic performance:
This report allows you to view performance data for sites by demographic. Demographic information (male/female, age, etc) is not available for your search campaigns. You should know that Google offers more than just advertising on search engine results page. Their ad network, the Google Content Network, is one of the largest (if not the largest) ad networks in the world and allows advertisers to put ads on various sites around the internet.

Geographic performance:
This report allows you to view performance data by geographic origin. The geographic performance report shows you approximately where your visitors are coming from, based on their IP addresses or any locations included in their search queries. Use the report to reach your marketing objectives by reviewing the data as free market research and as a basis for optimizing a national campaign by region. For example, if you find that users from the east coast are converting higher than those on the west coast, you may want to change your campaign settings to just target those higher converting areas. As well, you may find some great intelligence to share with your advertiser about which parts of the country (or world) are searching for product or brand terms. This may be a good indicator for which regions could use more offline marketing efforts.

Search query performance:
This report allows you to view performance data for search queries which triggered your ad and received clicks. This report is one of the new(er) reports from Google and is a great source of data from your campaign. Remember, the keyword which gets credit for an impression, click or conversion may not be the exact keyword or phrase that triggered the actual ad. Does that make sense?

Remember how broad match works to cast a wide net for you? So, if you see that an impression was recorded for the term cake, the actual query may have been pineapple upsidedown cake or even cake walk. Because cake appeared in the query string, your ad was triggered. The more general the term, the more often you’ll find various iterations and versions that can trigger it to show an ad. By looking through the search query performance report, you’ll be able to uncover keywords that are triggering ads but you may not have in your account. It’s better to add these keywords (or make them negative keywords) so that you can have better control over their spend and optimization.

send me a quote, or give me a call.

Quotes are free! Why not drop us a mail and tell us how we can help, and we will send you a quote?
Now on special – Search Network Setup R990.00 Incl.
Display Network Setup – R1800.00 Incl.
Hourly Management of Campaign – R495.00 Incl. p/h
Monthly budget – Depending on your business profile.

Adwords Form

Google’s % global market share

% of mobile searches

% organic searches

google searches per day

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