search engine optimization
Search engine optimisation (SEO) is the process of influencing the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
In general, the earlier or higher ranked on the search results page, and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
seo without content is like an ice cream cone without the ice cream
Need a bit more info about what all the terms mean?
Below are some terms that you might have heard the SEO gurus use more often.
If you need more info, don’t hesitate to drop us a line and we will be happy to answer any questions you might have!
Keywords are those magic words which attract your site to search engines. These also guarantee good page rankings. Since these are an important component of website search engine optimization you need to ensure each page of your site has a good array of strategic keywords evenly spread out. Many experts conduct intensive keyword research programs which help to analyze which keywords are the most popular and can fetch you greater visibility online.
meta tags and title
The title of your web pages is what will attract search engines to your site. That’s why it’s important that not only is the title interesting and catchy, but it also has relevant keywords in it. That way the search engine robots that crawl sites get to access your site instantly. Website search engine optimization is all about being accessible to search engines. Even your site Meta tags need to have these keywords well placed.
Red Cactus will also manually submit your site to search engines online. Through this they are able to effectively and actively propagate your website to the web. Website search engine optimization methods involve fine tuning of content, building more links as well as involving tools like PPC etc. to drive more traffic.
The page rank and popularity of your site will depend on the number of links as well as the kind and quality of links on your site. In fact most of the popular search engines of today distinguish successful and not so successful sites by the density of links on their sites. Therefore as part of your website search engine optimization program you need to ensure active procurement of associated links to your site. By improving the link density you get to improve the relative placement of your site in search engine results.
high quality links
It isn’t just sufficient to have a large volume of links to your site. It’s also equally important in website search engine optimization to have good quality links from reliable partners. Therefore, it is essential to test the strength and effectiveness of each link before incorporating it into your site.
Red Cactus service providers will do an in-depth competitive analysis. This is because in order to stay ahead in the competition you need to know where you stand. That’s why it helps to find out which keywords are currently being used by your immediate competition. It will also enable you to learn from their mistakes and fine tune your site optimization efforts better.
Included in all Red Cactus SEO packages: Keyword strategies • Page content optimization and page descriptions • Free Analytics Account • View your statistics yourself in our Hosting Panel. (Applicable when hosting with Red Cactus)
We suggest that your SEO Strategy run for a minimum of 3 months in order to achieve the best results
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet.
Google Analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.
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