Online
Marketing

%

Of Google Clicks Are Organic

%

Of online experiences begin with a search enigine

%

Of search engine market share belongs to google

%

Of all searches contains 4 or more keywords

What is SEO

Have a few quesitons about SEO? What is it all about, why should I do it, and what do all the terms mean…

Keywords

Keywords are those magic words which attract your site to search engines. These also guarantee good page rankings. Since these are an important component of website search engine optimization you need to ensure each page of your site has a good array of strategic keywords evenly spread out. Many experts conduct intensive keyword research programs which help to analyze which keywords are the most popular and can fetch you greater visibility online.

Meta tags and title

The title of your web pages is what will attract search engines to your site. That’s why it’s important that not only is the title interesting and catchy, but it also has relevant keywords in it. That way the search engine robots that crawl sites get to access your site instantly. Website search engine optimization is all about being accessible to search engines. Even your site Meta tags need to have these keywords well placed.

Knowing your Competition

Red Cactus service providers will do an in-depth competitive analysis. This is because in order to stay ahead in the competition you need to know where you stand. That’s why it helps to find out which keywords are currently being used by your immediate competition. It will also enable you to learn from their mistakes and fine tune your site optimization efforts better.

Manual Submission

Red Cactus will also manually submit your site to search engines online. Through this they are able to effectively and actively propagate your website to the web. Website search engine optimization methods involve fine tuning of content, building more links as well as involving tools like PPC etc. to drive more traffic.

Link Density

The page rank and popularity of your site will depend on the number of links as well as the kind and quality of links on your site. In fact most of the popular search engines of today distinguish successful and not so successful sites by the density of links on their sites. Therefore as part of your website search engine optimization program you need to ensure active procurement of associated links to your site. By improving the link density you get to improve the relative placement of your site in search engine results.

High Quality Links

It isn’t just sufficient to have a large volume of links to your site. It’s also equally important in website search engine optimization to have good quality links from reliable partners. Therefore, it is essential to test the strength and effectiveness of each link before incorporating it into your site.

What is ADWORDS

Google AdWords is Google’s main advertising product and main source of revenue. Google’s total advertising revenues were USD $ 42.5 billion in 2012.[2] AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

What does it cost

Included in all SEO packages

• Keyword strategies.
• Page content optimization and page descriptions.
• View your statistics yourself in our Hosting Panel.
(Applicable when hosting with Red Cactus)

Prices

1 page website – R 650*
2-4 page website – R 1250*
5-6 page website – R1 700*
7-9 page website – R2 200*
10-11 page website – R2 800*
12-14 page website – R3 200*
15-29 page website – R3 800*
30+ page website – R4 300*

We suggest that your SEO Strategy run for a minimum of 3 months in order to achieve the best results

* If you are running an E-Commerce store the SEO does not include optimising your products and categories, if you need to optimise your products and categories there will be an additional cost of R1250 once-off.

Included in
Adwords package

• Red Cactus will setup the Campaign/s
• Monthly/Daily reporting
• Removal of low performing keywords and text ads
• You manage your own monthly budget (Credit Card needed)

Prices

Once off cost (setup) – R 1 800

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